Process
1. Discovery
Your marketing success depends on continuous, open communication. That's why we start every project with a simple dialogue with everyone involved. We learn about you, your business, marketing objectives and the challenges you face. Understanding our clients business and expectations of how the Internet can be of value to them is the first step.
2. Planning: Plan of Action
Strategic thinking is the foundation of all creative messaging and design. It establishes a focused understanding of what needs to be accomplished and points all disciplines in the same direction before any creative work begins. Checklists and timelines are prepared for the client so that all parties know the milestones and key dates to keep on schedule. Successful communication brings successful results.
3. Design: The Look of Success
A well-executed design becomes a lifelong asset to an organization. But it's more than just words and pictures. It's the overall experience that helps define a brand's relevancy and value to its customers in the digital environment. After sitting down with you and discussing the requirements of the new site and the image it needs to convey, we create the art direction.
4. Development: Putting It All Together
Once design samples representing how the main pages of the site will navigate are approved, production begins. Our design and technical staff, armed with schematic, functional specifications, an approved layout and all client content are ready to efficiently produce the images and ideas that are converted to html/css code.
5. Testing
This phase involves testing all applications for cross-platform and browser compatibility. In simple terms, we make sure your website/web application works on both Mac's and PC's. After all internal testing is complete, it's the client's turn. The ball is now on your court as we await final feedback prior to going live.
6. Implementation: Ready, Set, Go!
Once testing is complete, we launch the website. Our goal is to consistently deliver better-than-anticipated results. We go to great lengths to ensure your campaign is deployed, painlessly, economically and successfully. Once it's out the door, we submit it to all major search engines and start preparing for the next phase.
7. Maintenance: Realize Your ROI
Once launched, we move to the optional maintenance phase. With the site being live 24/7 around the world, we continuously work with interacting users and update the site to keep it current. This will ensure your visitors return. Our progressive maintenance strategy is always moving forward making this phase top priority.